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1. Prerequisites

To follow this guide, you will need to:

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2. Create your first brand

Before creating an ad campaign, you need to set up your brand identity within InZone.
1

Create your brand

Go to Settings -> Entities -> Brands and click Create brand.(TO-DO: add image)
2

Create your sub-brand

If your business has sub-brands, create these entries to manage their unique identities and campaigns separately.Go to Settings -> Entities -> Sub Brands and click Create sub brand.(TO-DO: add image)
3

Create your hotel

Go to Settings -> Entities -> Hotels and click Create hotel.You will need to inform the hotel domain and your shop provider details (if applicable).(TO-DO: add image)
4

Create your labels

Create labels to categorize your pages for better organization.Go to Settings -> Labels and click Create label.(TO-DO: add image)
5

Create your pages

Indicate the specific pages on your hotel where ads will be injected or displayed.Go to Settings -> Pages and click Create page.(TO-DO: add image)

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3. Configure Your Ad Campaign

Once you have created your brand, you can create your first campaign. Follow these steps:
1

Choose the channel and objective

Select whether the ad will be displayed on your website (via injected banners) or on external platforms such as Google Ads, Facebook Ads, or Instagram.
2

Schedule the campaign

  • Start/End Dates: Define when the campaign should start and end.
  • Recurrence: If necessary, configure the campaign to repeat on a daily, weekly, or monthly basis.
3

Set targeting options

  • Choose which platforms or websites will display the ad.
  • Set language preferences for international audiences.
  • Configure any geographic or demographic targeting (e.g., target specific countries or age groups).

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4. Publish the campaign

Once everything is set up, publish the campaign. If you’re using external platforms like Google Ads, InZone will handle the integration for you, deploying your ad based on the defined settings.

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5. Monitor and optimize

After your campaign is live, InZone provides analytics to help you track performance. Monitor metrics like impressions, clicks, conversion rates and adjust your campaign as needed for better results.