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Clicks represent the number of times a user clicked on a campaign banner that is being displayed on a website. When a user interacts with a banner by clicking on it, the click is recorded as a click conversion. These clicks are tracked to measure user engagement with the campaign and are a direct conversion metric, showing interest in the promoted content. Clicks are a key metric for performance or action-based campaigns, such as promotions, seasonal sales, or events. The goal is to get users to interact with your ad and, ideally, take a subsequent action, such as making a purchase or filling out a form.