> ## Documentation Index
> Fetch the complete documentation index at: https://docs.globres.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Impressions

> Impression-tracking with InZone Conversions

Impressions are the starting point for all conversion events on InZone.

A impression target can be triggered by:

* A user views a website campaign (banner).
* A user views the campaign on a third-party platform.

Impressions are useful for **brand awareness** campaigns, where the main goal is to increase the visibility of the brand or service. Even if users don’t click on the ad, simply displaying it helps familiarize the audience with the brand, products or services.